Azerbaijan Television, which pleases the audience every day with new programmes, has launched another innovation. Today the logos of AzTV channels – “Madaniyyat” and “Idman” TV have changed for new ones.

Logo is well known to combine the concepts of title, symbol, sign and brand. Sign at the graphic level reflects the essence of the company or its individual activity.

A logo is meant to draw attention being at first sight both simple and memorable. The new logos of “Madaniyyat” and “Idman” TV channels, developed at a high professional level, meet all these requirements. The colors of the new logos embody tricoloured flag. At the same time, they symbolically convey the idea of continuous forward movement, tendency for everything new.